Apex started in 2019 as a two-person consultancy in Austin, Texas. Our founders, Elena Vasquez and David Chen, had spent a combined 18 years at agencies and startups — and shared the same frustration: too many agencies sell process, not outcomes.
We started with a single client (a regional healthcare network that's still with us today) and built the studio around one principle: every person who touches a project is senior enough to make decisions. No junior devs learning on your dime. No account managers relaying messages between people who could just talk to each other.
Today, we're a team of seven. We've delivered over 210 projects across healthcare, food & beverage, logistics, fintech, and SaaS. Our client retention rate is 94% — not because we're charming, but because the work speaks for itself and we don't disappear after launch.